Celebrate National Sauna Week with Finnleo & the Finlandia Foundation
Mark your calendars! From February 16-22, we'll be celebrating National Sauna Week, a week dedicated to honoring the rich Finnish sauna tradition in partnership with the Finlandia Foundation. As the exclusive manufacturing partner of this incredible event, we are excited to share the history, wellness benefits, and cultural significance of saunas with sauna lovers across the globe.
This week-long celebration brings together history, tradition, and modern innovation to shine a light on how saunas restore balance, promote wellness, and create moments of connection.
What’s Happening During National Sauna Week
The Finlandia Foundation has put together an incredible lineup of events, including expert-led discussions, global perspectives on sauna culture, and immersive sessions that will deepen your appreciation for this ancient practice. All events are free, hosted online via Zoom, and open to the public. Registration is required.
Here's a sneak peek at the schedule:
- Sunday, Feb. 16: Eero Kilpi from the Upper Bench Podcast explores Finnish sauna traditions and dispels common myths.
- Monday, Feb. 17: Risto Elomaa, president of the International Sauna Association, discusses the global evolution of sauna culture.
- Monday, Feb. 17: Dr. Earric Lee delves into the science behind saunas and their physical and mental health benefits.
- Tuesday, Feb. 18: Riika Hietaiarvi and Markus Hippi from the Embassy of Finland talk about the Diplomatic Sauna Society and its cross-Atlantic connections.
- Wednesday, Feb. 19: Justin Juntunen and Alan Jalasjaa share insights into the booming North American sauna market.
- Thursday, Feb. 20: Saija Silen takes us on a journey along the Sauna Route, a cultural adventure showcasing Europe’s sauna heritage.
- Friday, Feb. 21: Learn about the Finnish “vihta,” its cultural significance, and its role in traditional sauna rituals.
- Saturday, Feb. 22: Mikkel Aaland closes out the week with a global exploration of sauna culture through stunning photography and personal insights.
Bonus: All registrants will automatically be entered into a raffle for a chance to win exciting prizes—including a Hallmark 44 sauna donated by yours truly! Winners must be present at the final session (Feb 22) to claim their prizes.
Reserve your spot now at NationalSaunaWeek.com and experience the universal gift of rejuvenation that saunas offer.
Something Special Is Coming
We’re not stopping with one sauna giveaway - we're doing two! The second sauna giveaway is Finnleo-hosted, and registration opens Saturday, March 15th. Follow us on Instagram and Facebook for updates, or check back on the 15th to enter. This giveaway, also featuring the Hallmark 44 sauna will run through March 12th, when the winner will be selected and notified.
Other Ways to Celebrate National Sauna Week
Beyond the events and giveaways, here are a few ways to join in the celebration:
- Host a sauna session: Invite friends or family to experience the joy of sauna together.
- Learn the traditions: Explore the cultural rituals of sauna, like cooling off between rounds or using a vihta.
- Try something new: Experiment with aromatherapy or meditation in your sauna for a more mindful experience.
- Share the love: Post about your sauna experiences and tag us for a chance to be featured on our stories.
National Sauna Week is a time to reflect, connect, and celebrate the timeless practice of sauna. We can’t wait to share this experience with you and bring the warmth of Finnish sauna culture to life.
Stay tuned for more updates; we’ll see you in the steam!
